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As an applicant-friendly collection of admissions resources for Oberlin College, the website was designed in 2007 to tie into the new branding initiatives created under the “We are Oberlin. Fearless” campaign. The site was designed and developed in collaboration with Edward Mullen. The primary objectives were to ease the visitors to the “Fearless” brand from the traditional Oberlin College brand and to package the admissions resources needed for an intuitive and successful application process.